Take Your Business Online

 

What You Will Learn:

Building and Designing a WordPress Site: Build an exceptional site from scratch and design the creative elements to suit your brand’s signature aesthetic.

·        Getting Noticed After Launching: How to ensure that you have the ‘wow-factor’ so that you can attract organic traffic to your site.

·        Branding Fundamentals: Master the building blocks of branding like formulating a USP, brand story and brand identity to create a powerful online brand.

·        Working with Target Audiences: How to perform in-depth research, create marketing personas, use Survey Monkey and apply empathy mapping to reach your audience.

·        Social Media Strategy: Formulate your content mission, decide on your post type, select visuals, plan posts, write copy and implement your strategy like a pro.

·        Measuring and Optimizing: Measure your performance with Facebook Analytics and Instagram Insights and optimize your content with a multi-channel strategy.

Who is this program for?

·        Business owners wanting to take their brand online

·        Marketing and brand managers looking for a firm grasp of online branding

·        Anyone wanting to start a professional career in helping online businesses flourish

·        e-Commerce entrepreneurs wanting to enhance their website and social media

·        Web programmers, designers, front end and full stack developers wanting to diversify their skills. All levels of experience










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