What You Will Learn:
Building and Designing a WordPress Site: Build an exceptional site from scratch and design the creative elements to suit your brand’s signature aesthetic.
·
Getting Noticed After Launching: How
to ensure that you have the ‘wow-factor’ so that you can attract organic
traffic to your site.
·
Branding Fundamentals: Master
the building blocks of branding like formulating a USP, brand story and brand
identity to create a powerful online brand.
·
Working with Target Audiences: How
to perform in-depth research, create marketing personas, use Survey Monkey and
apply empathy mapping to reach your audience.
·
Social Media Strategy: Formulate
your content mission, decide on your post type, select visuals, plan posts,
write copy and implement your strategy like a pro.
·
Measuring and Optimizing: Measure
your performance with Facebook Analytics and Instagram Insights and optimize
your content with a multi-channel strategy.
Who is this program for?
·
Business owners wanting to take their brand online
·
Marketing and brand managers looking for a firm grasp of online
branding
·
Anyone wanting to start a professional career in helping online
businesses flourish
·
e-Commerce entrepreneurs wanting to enhance their website and
social media
· Web programmers, designers, front end and full stack developers wanting to diversify their skills. All levels of experience