Best Data Visualization Tools for Marketers


Data Visualization


Google data studio:

A free dash boarding  software made for marketers who need to  report data  frequently for you it might be easy to  slice and dice data in google analytics  or Facebook ads manager  but for your clients oftentimes they  just want to have a short report  do you give them access to google  analytics these tools can be quite  overwhelming if you don't work in google  analytics all the time  with google data studio you can simply  connect your data sources like google  analytics google  ads or Facebook ads and update them  automatically  once connected


you can visualize the  data on a canvas  just drag and drop your preferred chart  onto it and configure it to show exactly  what you want  then you can style your dashboard and  also build in dropdown and filters to  make your dashboard  interactive since all the setup work is  done in a browser you don't have to do  it alone  invite your colleagues to help out and  collaborate on your dashboard  once you are satisfied with your  creation you can share it easily in a  few steps  you can either send out a version of  your dashboard via email with a pdf  download  or give your clients access to the  online version which is always  automatically kept up to date  the best part is your client won't even  necessarily need access to the data  source themselves  but will be able to view the data  through your account  now obviously there's way more  functionality to get more sophisticated  with your data such as custom functions  to manipulate your data  a data blending feature to combine your  data sources into one  and very powerful connectors such as the  one to Bigquery  to extract data from your data warehouse  this has been google data studio. 




 

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