Data Visualization
Google data studio:
A free dash boarding software made for marketers who need to report data
frequently for you it might be easy to
slice and dice data in google analytics
or Facebook ads manager but for
your clients oftentimes they just want
to have a short report do you give them
access to google analytics these tools
can be quite overwhelming if you don't
work in google analytics all the time with google data studio you can simply connect your data sources like google analytics google ads or Facebook ads and update them automatically
once connected
you can visualize the data on a canvas just drag and drop your preferred chart onto it and configure it to show exactly what you want then you can style your dashboard and also build in dropdown and filters to make your dashboard interactive since all the setup work is done in a browser you don't have to do it alone invite your colleagues to help out and collaborate on your dashboard once you are satisfied with your creation you can share it easily in a few steps you can either send out a version of your dashboard via email with a pdf download or give your clients access to the online version which is always automatically kept up to date the best part is your client won't even necessarily need access to the data source themselves but will be able to view the data through your account now obviously there's way more functionality to get more sophisticated with your data such as custom functions to manipulate your data a data blending feature to combine your data sources into one and very powerful connectors such as the one to Bigquery to extract data from your data warehouse this has been google data studio.